Following the resounding success of BASELWORLD 2004 – the world’s leading watch and jewellery show – the Show is introducing a number of new innovative initiatives for the 2005 Show (31 March to 7 April 2005). Preparations are well underway. The current number of confirmed registrations and the positive feedback from the 2004 exhibitor and visitor survey, indicate that BASELWORLD 2005 will yet again prove to be the premier event in the luxury goods calendar.

Building on this success and as part of the Show management’s commitment to optimise the commercial scope of the Watch and Jewellery Show, the Hall of Elements has been substantially upgraded for BASELWORLD 2005. Following the on-going extensive reconstruction programme, this Hall which is dedicated to the gemstones and pearls sector, has received a total redesign. This initiative will enable exhibitors to present their products, precious stones and pearls in a luxurious environment allowing for the first time sufficient space for multi-storey stands. Sylvie Ritter, the Show Director, comments “This Hall will now provide exhibitors from the gemstones, pearls and diamonds sectors with a distinctive platform and infrastructure which is compatible with the rest of the Show”.

As part of ensuring that the BASELWORLD infrastructure is as streamlined and efficient as possible for exhibitors and visitors alike, the Show management continues to be committed to strengthening the scope and quality of the visitors service. As part of this, a new hotel reservation service has been introduced this year. This is being run in conjunction with a major international partner – BTI Event Solutions - which specialises in organising premium business travel. For the first time, visitors will be able to make their reservations directly on-line at www.baselworld.com/hotel,; thus ensuring a quick and effortless process. Furthermore, to facilitate easy access to the Show itself, some door-to-door transportation with shuttle buses to and from the event will be available during the day.
Another new innovation designed to improve the visitors’ service and assist the growing number of international visitors, is the introduction of eleven languages to the BASELWORLD website. This is a first within the watch and jewellery show sector and will provide a choice of languages ranging from Portuguese, Arabic and Chinese to Hebrew, Japanese and Russian.

Sylvie Ritter concludes “The new online-services are meeting the extensive needs of our visitors and exhibitors. All of these exciting new initiatives and innovations are designed to strengthen the international status of the Show as the premier event and business platform for the industry. The Show attracted a record number of 89,350 visitors in 2004 and we are confident that BASELWORLD 2005 will be again a great success for exhibitors and visitors alike.

The next date for the watch and jewellery sector is the BASELWORLD 2005, from 31 March to 7 April 2005, the Show with the greatest impact on the industry.

Source: Baselworld – The Watch and Jewellery Show

www.baselworld.com
Contact: [email protected]

(Please Credit europastar.com)