he early Piaget style took shape in 1969 when this specialist of ultra-slim movements, established at La Côte-aux-Fées in 1874, launched the now iconic “21st Century Collection”. Shaped by “artisans who work like artists” who “always do better than necessary”, this array of jewellery watches makes an impression with its avant-garde signature. Precious metal takes on a fabric-like texture, mingling with ornamental stones in vibrant colours to awaken organic cuffs and unchained long necklaces... A new way to wear time.

Above: Cuff watch in pink gold with black opal dial. Right page: Transformable watch sautoir in pink gold set with precious stones.

To celebrate its 150th anniversary in 2024, Piaget rekindles its creative golden years of the 1960s and 1970s. “In 2022, when we began to design the 150 year anniversary collection,” recalls Stéphanie Sivrière, the Piaget jewellery and watch artistic director, “it wasn’t about identically reproducing heritage pieces, but rather taking inspiration from them. Revisiting those values of boldness, originality and elegance that characterise this Maison’s soul at the dawn of modernity.”

Supported by the exceptional craftsmanship demonstrated at the Piaget High Jewellery workshops in Geneva, these 96 pieces are an invitation to celebrate that art of living – cheerful yet sophisticated, extravagant and colourful – which characterises its jewellery creations. “Essence of Extraleganza” makes gold the subject and gemstones a true style element. It sets apart the women and men who will wear these pieces as free spirits seeking distinction.

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