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Swatch

Swatch SA
Rue Jakob Stämpfli 94
2500 Bienne 4
Switzerland
Tel.: +41 (0)32 343 9580
Fax: +41 (0)32 343 9581
[email protected]
www.swatch.com

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> Swatch watch – search all reports since 2000

Swatch watch highlights

Swatch launches the Olympic Games Milano Cortina 2026 Collection

Swatch launches the Olympic Games Milano Cortina 2026 Collection

Designed in the official Milano Cortina 2026 “Imagination Vibe” colour palette, the two watches showcase the distinctive blue and green gradient set against (...)

Innovation in Time

Innovation in Time

REPORT

Advances in precision, new levels of resistance to shocks or magnetism: innovation remains a driving force for the watch industry and its reputation across (...)

Swatch unleashes the “No Rules” Collection – Punk spirit, no apologies

Swatch unleashes the “No Rules” Collection – Punk spirit, no apologies

Forget conformity — Swatch is back with a bold rebellion. The new “No Rules” Collection channels punk energy and unapologetic self-expression. From (...)

Swatch Encyclopedia

Swatch Encyclopedia

With 8,419 Swatch watches featured in its beautifully curated pages, the Swatch Encyclopedia represents what the brand stands for and is a must-have for (...)

When Japan inspires Swiss watches

When Japan inspires Swiss watches

GALLERY

Urushi combination techniques, enamel miniaturisations of heritage artworks, architectural theory, comic influences, origami, engraving and motifs from (...)

Swatch introduces the Power of Nature Collection

Swatch introduces the Power of Nature Collection

The new collection of watches, inspired by the great outdoors, is ready for anything. It captures the power of waterfalls, the desert’s vastness, icy (...)

Swatch marks the Simpsons' return with a donut-inspired watch

Swatch marks the Simpsons’ return with a donut-inspired watch

Grab it while it’s hot! When you’re looking for a tasty treat, sometimes only a donut will do. That’s why Swatch is celebrating The Simpsons’s record breaking (...)

Swatch introduces the Big Bold Irony in five metallic dial shades

Swatch introduces the Big Bold Irony in five metallic dial shades

After the debut of the stainless steel Big Bold with a bioceramic core, here comes the new season’s statement piece: the Big Bold Irony. A post-modern blend (...)

Swatch goes square with the new “Bioceramic What if?” collection

Swatch goes square with the new “Bioceramic What if?” collection

Swatch revisits a pivotal decision from the early 1980s, posing the question: “What if?” This reflection has birthed a square watch collection inspired by a (...)

A history of watch advertising: 1980-1989

A history of watch advertising: 1980-1989

From the archives: our first look at the Swatch

From the archives: our first look at the Swatch

ANNIVERSARY SERIES

It has often been said that the Swatch saved the Swiss watch industry, and March 1, 2023 marks 40 years since its introduction. Although this view is (...)

Introducing the 2023 Swatch Valentine's Day Collection

Introducing the 2023 Swatch Valentine’s Day Collection

Many say the way to a person’s heart is through their stomach. Swatch believes it’s also through what’s on their wrist. Recipe for Love has a customizable (...)