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Tissot SA
Chemin des Tourelles 17
Case postale 399
CH 2400 Le Locle
Tel : +41 (0)32 933 31 11
Fax : +41 (0)32 933 33 11
[email protected]
www.tissot.ch
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> Tissot – search all reports since 2000
Tissot highlights
Tissot PRX: bold new materials
December 2025
Tissot revisits its classic PRX collection with three new 38mm automatic editions, crafted in striking new materials. Titanium, light and resilient, makes (...)
Luc Tissot, future-facing
PORTRAIT
December 2025
At almost 90 – he was born in 1937 - Luc Tissot is a young man with no shortage of enthusiasm, energy, curiosity or ideas. He represents the fifth (...)
Innovation in Time
REPORT
December 2025
Advances in precision, new levels of resistance to shocks or magnetism: innovation remains a driving force for the watch industry and its reputation across (...)
Tissot Classic Dream Powermatic 80: a Swiss automatic for every wrist
October 2025
Tissot expands its Classic dream collection, now featuring the exceptional Powermatic 80 movement for the first time. This milestone is also marked by the (...)
Rock of ages: 40 years on, Tissot revives the RockWatch
September 2025
They say adversity is the mother of invention. So it was for Tissot who, in 1985, crafted a watch that would unexpectedly achieve cult status: the (...)
Tissot innovates with the PRC 100 Solar
March 2025
Equipped with a quartz solar movement and advanced Lightmaster technology, the watch absorbs both natural and artificial light as it passes through the (...)
The Tissot saga in the United States (1848–1876)
October 2024
Tight links were established between the Tissot family from Le Locle and the United States from very early on. In 1848, Charles-Emile crossed the ocean for (...)
Tissot Prx 40 Powermatic 80 Forged Carbon: the new star of the show
October 2024
Fresh tones, unique materials, same model: Tissot extends its PRX collection once again with various reinterpretations of the beloved 1978 model. One (...)
New Tissot PRX Special Edition blends nostalgic robot manga design
September 2024
In a collaboration with the manga UFO Robot Grendizer, the Swiss heritage brand merges two vintage characters from the ’70s: its original PRX design and the (...)
“Japanese brands have all come to the same conclusion: move upmarket”
June 2024
Hirota Masayuki has been the face of Chronos Japan magazine for two decades. He is also one of Japan’s leading watch market specialists. We asked him about (...)
In the Mood for Tissot: the debut in Hong Kong (1920–1997)
June 2024
It is always interesting to re-evaluate Tissot’s business choices and activities in China from a present-day perspective. Just recently, 2023 saw the launch (...)
“I’ve set Tissot a target of 5 million watches a year”
June 2024
Not all Swiss watch brands subscribe to the strategy of scaling back production as part of the industry’s push upmarket. Some use a different playbook, as (...)