COVER STORY: SINCE 1987, CHANEL GIVES TIME A UNIQUE ALLURE
In 1987 Chanel decided to make its watchmaking debut, with the aptly named Première. Since then, a great deal of water has flowed under the horological bridge. In the 30 years since, the status of the wristwatch has changed: no longer a tool designed to tell its wearer the time as precisely as possible, it has become an object of pure pleasure: a style statement, a status symbol and an aesthetic indulgence. Thirty years ago, Chanel had already anticipated the profound changes that would affect the watch industry. In thirty years, through a series of watches with an utterly distinctive allure, watches devoted to pleasure, time has proven Chanel right. A testimony of 30 years of Chanel Time.
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On the Cover:
Between power and discretion, the Monsieur de Chanel
watch with Instant Jumping Hour and Retrograde Minute
is equipped with the CALIBRE 1, the House’s first in-house
high-watchmaking movement. The choice of a double
complication with a digital hour display in a watchcase of
extreme sobriety seemed almost self-evident. And accordingly,
Chanel expresses its unique vision of beautiful
masculine watches. For its launch in 2016, 300 numbered
movements were produced of which 150 are for the
Monsieur in Beige gold and 150 for the white gold model.
This year the Monsieur de Chanel appears in platinum with
a beautiful black enamel dial. www.chanel.com
