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Letter from France: The watch – A Fashion Accessory

Letter from France: The watch – A Fashion Accessory

Is a microwave oven a watch? Is a cellular telephone a watch? Is a key ring a watch? Watchmakers are asking themselves these questions, especially in (...)

In a word… Elegance

In a word… Elegance

The segmentation of the watch market is the backdrop for a silent battle of words: “Glamour,” “Luxury,” “Prestige,” or “Class,” among (...)

(End of the) Swatch generation?

(End of the) Swatch generation?

The very first delivery of Swatch watches, into a test market, took place in October of 1982.

Selling luxury online, or the emergence of fashion's new “Wild West”

Selling luxury online, or the emergence of fashion’s new “Wild West”

Last year, sales of Louis Vuitton products on eBay reached US$ 60 million, while sales of Rolex on the same online auction website recorded more (...)

Market Focus Romania: Part 4

Market Focus Romania: Part 4

Portrait of a brand: DOXA Â¿ The Swatch story in Romania

A Company Addicted 2 Swatch

A Company Addicted 2 Swatch

After the publication of the Market Focus on Romania in the last issue of Europa Star, we received the following additional information from the (...)

Stonehenge – The world's oldest timepiece

Stonehenge – The world’s oldest timepiece

In the year 2000 Patek Philippe launched its Star Caliber, amidst much acclaim.

LAKIN@LARGE - Riddles? ... Tell me about it!

LAKIN@LARGE - Riddles? ... Tell me about it!

Like most of us nowadays, my e-mail in-box gets bombarded with offers for inexpensive pills to cure ailments such as incontinence, lethargy, (...)

Market Focus Romania: Part 3

Market Focus Romania: Part 3

Luxurious timepiece launches are not the only watch-related events in Romania. Exhibitions and fairs are also conducted in the (...)

A Dangerous Profession

A Dangerous Profession

The watch and jewellery trade is a very special one and not only in Germany.

Market Focus Romania: Part 2

Market Focus Romania: Part 2

For older watches, destined for either collectors or for people of modest economic means, there are specific art galleries in Bucharest to meet (...)

Market Focus Romania: Part 1

Market Focus Romania: Part 1

Before 1989, imports of watches into Romania came almost exclusively from the ex-Soviet Union (notably Pobeda and Poljot) and were limited to a few (...)

Blancpain's glorification of time

Blancpain’s glorification of time

To celebrate the 270th anniversary of the company’s creation, Blancpain pays tribute to the art of horology with its Apotheosis (...)

Maurice Lacroix makes creativity look easy

Maurice Lacroix makes creativity look easy

Over the years, Maurice Lacroix has moved from strength to strength and has proved with its latest watch collections that it is now as competent in (...)

Closing the Loop

Closing the Loop

Founded in 1852 in Le Locle, Metalor provided refining services and manufactured watch cases to Switzerland’s watch industry.

The Breguet Tradition

The Breguet Tradition

Established 230 years ago by Abraham-Louis Breguet, the horological genius, Montres Breguet today follows in the founder’s path by continuing to (...)

Parmigiani Fleurier is now master of the watch's strategic heart

Parmigiani Fleurier is now master of the watch’s strategic heart

Parmigiani Fleurier has just announced that, starting from now, the brand will manufacture all the component parts of its watches, including (...)

Australian Market Focus: Part 4

Australian Market Focus: Part 4

TIME.BUSINESS

A Thumbnail View of Australia and its Potential Value to the Prestige Watch Market.

Australian Market Focus: Part 3

Australian Market Focus: Part 3

A Thumbnail View of Australia and its Potential Value to the Prestige Watch Market.

The parable of the sock

The parable of the sock

At the end of the 1970s, a Chinese peasant from the Datang zone, in the Zhejiang province, recuperates old abandoned machines destined for the (...)