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Who are the brands' main competitors? Themselves!

Who are the brands’ main competitors? Themselves!

The sale of a Paul Newman Daytona for 17 million dollars is just the tip of the iceberg. The vintage (and second-hand) market is stealing a march on the (...)

Far East Travel Journal

Far East Travel Journal

REPORT

What’s happening in the Far East? Europa Star spent a month on the ground in China and Japan, to build up a picture of the watchmaking landscape in what (...)

The Fat East

The Fat East

EDITORIAL

Today, the Far East is the biggest producer and consumer of watches on the planet. This situation will remain for a long time to come, despite the abrupt (...)

From retail to e-tail

From retail to e-tail

WATCHWORDS

The English word “retail” has come a long way from its first recorded use, sometime in the 14th century. It comes from the Old French verb retaillier which (...)

Swiss watch industry exports in 2017

Swiss watch industry exports in 2017

GROWTH RETURNS SOONER THAN EXPECTED

The situation of Swiss watch industry exports improved steadily in the course of 2017. After declining for two years and reaching a new threshold, demand (...)

Swiss brain vs Swiss made

Swiss brain vs Swiss made

OPINION (EPISODE 2)

“The ‘Swiss-made’ label does not defend Swiss values and expertise. Even less does it protect Swiss subcontractors and their employees, since it can be (...)

Les Ambassadeurs: the “doors” concept

Les Ambassadeurs: the “doors” concept

RETAIL

“From the beginning we had a very clear strategy and positioning as a multibrand retailer."

“The enemy we have to beat is the online grey market”

“The enemy we have to beat is the online grey market”

RETAIL REPORT

“It’s crucial to go digital, and the watch brands have to start engaging with it now or things are going to get very complicated." sinon cela va devenir (...)

Julien Tornare and the twelve labours of Zenith

Julien Tornare and the twelve labours of Zenith

INTERVIEW

Le Locle-based Zenith did not jump on the Chinese bandwagon in the course of the past ten golden years, and did not enjoy the same growth as its peers. (...)

“How can brands operate in the secondary market?”

“How can brands operate in the secondary market?”

BRICK & CLICK

“Online watch sales are soaring and they’re not set to stop. But you find all kinds of things on the internet and we feel it’s important to offer a serious (...)

Getting future watch distribution right – the fate of an industry

Getting future watch distribution right – the fate of an industry

SCENARIOS

Statements by industry professionals made some 15 years ago reveal that even experts had only a vague idea about what watch distribution would look like (...)

Brick-and-Click Watch Retailing

Brick-and-Click Watch Retailing

EDITORIAL

Once upon a time, things were simpler. A watchmaker would find an agent for each country. That agent had representatives who would pack their watch samples (...)

USA: towards brick-and-click watch retailing

USA: towards brick-and-click watch retailing

ANALYSIS

A top watch consultant predicts e-commerce will revive U.S. brick-and-mortar watch retailers

Points of sales online engagement in 2017

Points of sales online engagement in 2017

BRICK & CLICK

Digital media are playing an increasingly important role in the purchasing process for luxury products in general, and watchmaking and jewellery in (...)

“A more direct distribution structure needs to happen”

“A more direct distribution structure needs to happen”

BRICK & CLICK

“We set up an online shop-front for each brand on Skolorr, once they have been vetted and approved as a partner (to ensure trust, credibility, quality, (...)

About Govberg Jewelers

About Govberg Jewelers

USA

Founded in Philadelphia in 1916, Govberg Jewelers’ speciality was limited to jewellery. But for the last 35 years, under the direction of Danny Govberg, the (...)

“Consumers are looking for an experience, online or offline”

“Consumers are looking for an experience, online or offline”

BRICK & CLICK / PORTUGAL

“The Portuguese market still outperforms the global current trend."

“Brands must limit production, control supply and stabilise pricing”

“Brands must limit production, control supply and stabilise pricing”

BRICK & CLICK / AUSTRALIA

“2016 was certainly a challenging year for retail. The increase in grey market activity and the aggressive pricing stemming from product dumping resulting (...)

“Seeing with their own eyes”

“Seeing with their own eyes”

BRICK & CLICK / JAPAN

"2016 was a difficult year. In reaction, we increased our appeal to new customers by launching a website dedicated to watchmaking."

“Why would the customer want to buy this product from me?”

“Why would the customer want to buy this product from me?”

BRICK & CLICK / SWITZERLAND

"2017 started quite well in comparison to last year. We have many more guests from abroad back in Lucerne."